Dior adores actress Charlize
The luxury house likes her so much they’ve broken the habit of a lifetime to make the Oscar winner the new face of J’adore, the designer’s fragrance that debuted in 2000.
The South African stunner is the first celeb to front the beauty brand. A Dior spokesperson explained the surprise move, saying that Charlize is a classic beauty.
“Ms Theron was chosen because she represents modern femininity and embodies the spirit and energy of Dior. She is a classic beauty,” said Pamela Baxter, president of LVMH Perfumes and Cosmetics, Dior’s parent company.
The deal with Theron is the first between the brand and a celebrity. Dior’s artistic director John Galliano oversaw the ad campaign.
Charlize will appear in adverts starting next month - just when another Academy Awards queen is set to launch her own ads for a rival French scent.
Nicole Kidman’s Chanel No 5 campaign, for which she reportedly earned €8m, is also planned for release in the coming weeks.




