Levi’s to leave US behind

YOU heard it through the grapevine ... iconic clothing firm Levi Strauss has finally shrunk out of the US, with the closure of its last American plants.

Levi’s to leave US behind
Sat, 10 Jan, 2004 - 00:00
Peter Jackson

The California Gold Rush outfitter whose blue jeans are a globally recognised symbol of America, closed its last two US sewing plants on Thursday.

Levi’s, whose iconic TV advert featured Nick Kamen stripping off to his underwear in a launderette to the sound of Marvin Gaye’s I Heard it Through the Grapevine, let go of 800 workers at the 26-year-old San Antonio plants.

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CourtsPlace: USPlace: AmericaPlace: San AntonioPlace: San FranciscoPlace: CanadaPlace: ChinaPerson: Nick KamenPerson: Marvin GayePerson: Levi StraussPerson: Jeff BeckmanPerson: BeckmanOrganisation: Levi’sOrganisation: Levi StraussOrganisation: LeviOrganisation: Nike
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