Gwyneth Paltrow new face of Estee Lauder

Perhaps looking to capitalise on that “new mum” glow, Estee Lauder has named actress Gwyneth Paltrow as one of the faces of the make-up and fragrance brand.

The Oscar-winning actress, who gave birth to her first child last year, has signed a multi-year contract. She will first appear in a new global print and TV ad campaign for Pleasures fragrance.

“I am very proud to be a part of such a fine company,” Paltrow said in a statement.