Big Mac’s golden arches are starting to crumble
Shares have slumped to a seven-year low, in their biggest single-day slide since Black Monday in 1987, and a series of public relations disasters and anti-globalisation protests have wiped the smile off Ronald McDonald's face.
Ordinarily, McDonalds could shrug off such problems. It is, after all, a multinational with 30,000 restaurants in over 120 different countries. But the shares plummet is another indication of a company in crisis.
