Prices law to give shoppers muscle

RETAILERS will be fined €3,000 if they don’t label the price of goods properly, the Government announced yesterday.

Shoppers are to be given more muscle under the new legislation forcing retailers to display the price of their products more clearly. It replaces existing regulations which proved unenforceable.

From March 1 all shops must show not only the cost of each item but also the price per kilo or per litre and will face stiff penalties for failing to do so.