Virgin Media announces sponsorship of the Bohemians women’s first team

Virgin Media have announced that they have become the principal sponsor of the Bohemians women’s first team for the 2026 and 2027 seasons. Pic: Virgin Media.

Virgin Media have announced that they have become the principal sponsor of the Bohemians women’s first team for the 2026 and 2027 seasons.

The Virgin Media logo will now feature on the front of the home jersey of the Bohs women’s side, which will be available to purchase from the Bohemians club store.

Bohs have competed in the top tier of Women’s football in Ireland since 2020 and they reached their first-ever FAI Cup Final, where they were narrowly beaten 3–2 by Athlone Town, recently in 2025 when they also reached the final of the All-Island Cup.

“As a challenger brand, Virgin has always believed in backing ambition and elevating voices that deserve to be heard,” said Emer McCarthy, Director of Brand and Marketing at Virgin Media.

“The League of Ireland’s women’s game embodies that challenger spirit — full of resilience, passion, and an unshakeable drive to go further.

“Just as our broadband keeps communities connected and powered for progress, this partnership allows us to extend that support beyond the screen and onto the pitch.

“We’re incredibly proud to stand behind Bohemians Women’s First Team and the growth of women’s football in Ireland.

“This partnership reflects our belief that there is no such thing as ‘second best’ — especially for women forging their own path in Irish sport.”

Daniel Lambert, Chief commercial Officer, Bohemian FC, added: “We are immensely proud of the continued growth of our women’s team, we once again had the highest average league attendances in 2025 and made it to two cup finals (a first for the team).

“We hope to go one better in 2026 and bring the first trophy back for the team. To have Virgin Media commit to the team and the club for this partnership is a testament to their overall commitment to Irish football.

“Virgin Media’s coverage of the Irish game allows young kids across Ireland to connect with their hero’s.

“At Bohs, we have over 50 youth teams, both boys and girls, and their hero’s play at Dalymount Park where Virgin will now be visible as a key club partner.”