Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

Cases in line to be heard at Swiss Arbitration Centre with Fifa eager to negotiate new deals for 2025 tournament

PET PROJECT: FIFA President Gianni Infantino speaks during the Asian Football Confederation or AFC Annual Award Seoul 2023, ceremony at the Grand Peace Palace in Seoul, South Korea, Tuesday, Oct. 29, 2024. Pic: AP Photo/Lee Jin-man

Fifa is in dispute with its long-term partners Adidas and Coca-Cola over sponsorship rights for next year’s Club World Cup in the United States. Separate cases have been lodged at the Swiss Arbitration Centre in Zurich are expected to be heard in the coming weeks, the Guardian understands.

Fifa has announced only one sponsor for a tournament set to feature 32 clubs in an expanded format heavily backed by its president, Gianni Infantino. That is believed to relate to disputes with Adidas and Coca-Cola over an agreement in their deals that Fifa will include them as official sponsors of all its competitions.