Soccer AM: It will be missed, but not by many and not for long

The programme started in the era of the ‘laddette’ where women were vaunted for aping the worst male behaviour. Soccer AM plugged into that culture with glee. 

AXED: Soccer AM presenters Tim Lovejoy and Helen Chamberlain during the 2004/05 edition.

So farewell Soccer AM. 28 years have passed since it was launched on Sky but the news that it is set to be axed as viewing figures dwindle surely surprises no-one. 

Pioneering in its time by virtue of having a female presenter who loved football, this progressive move was, of course, counterbalanced first by Russ Willams and then, for the ‘glory years’ 1996-2007, by Tim Lovejoy, a man whose monumental self-regard had the gravitational pull of a small planet. Safe to say he was everything some people detest.