Ireland women's team may be ones to benefit from Sky's GAA exit 

The Girls in Green have already proven to be a formidable partner for the broadcasting giants 

Sky's the limit: Ireland’s Katie McCabe with manager Vera Pauw. Pic:INPHO/Ryan Byrne

When it comes to value for money, Sky’s sponsorship of the Irish women’s team is platinum standard — and Sky's exit from the GAA picture may make it even more beneficial. 

The announcement of the four-year deal in September 2021 came as the FAI – particularly its new chief executive Jonathan Hill – was desperately seeking a commercial backer to compensate for the absence of a brand to succeed Three as men’s team sponsor.