Ireland defender John Egan tops the league table for ‘shoutouts’

An Irish website is offering personalised video messages from famous sportspeople

Republic of Ireland's John Egan

An international football cap might be a devalued currency these days in some households, but it still holds cache in one of the newer markets: the shoutout business.

That’s the pattern emerging anyway on Dundalk-based website, irishify.com, which offers custom video messages from Irish celebrities.