Firm to pull West Brom sponsorship after Anelka gesture

Property website Zoopla says it will end its sponsorship deal with West Brom at the end of the current season due to Nicolas Anelka’s 'quenelle' gesture.

In a statement, Zoopla said it had been “reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season”.