Reds announce 'largest-ever' sponsorship

Liverpool have announced the biggest commercial deal in their history after agreeing a four-year sponsorship with Standard Chartered Bank.

Mon, 14 Sep, 2009 - 10:02

Liverpool have announced the biggest commercial deal in their history after agreeing a four-year sponsorship with Standard Chartered Bank.

The bank will become the club’s main sponsor from July next year until the end of the 2013-14 season. Standard Chartered will therefore replace Carlsberg as the Reds’ shirt sponsor.

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