FAI secures €1m sponsorship deal

The FAI has secured a new sponsorship deal with Fiat Auto Ireland worth over €1m.

As the existing car sponsor, Fiat and the FAI have agreed an improved arrangement for both parties.

The new deal sees Fiat gain increased exposure and improved promotional opportunities with the FAI receiving increases in marketing support and vehicles.

“The new deal reflects a strengthened commitment between both organisations as we enter a very exciting period for football in Ireland”, said Fran Rooney CEO of the FAI.