Madrid aim for Far East domination

The dust has barely settled after David Beckham’s presentation as a Real Madrid player yet his new club have already taken their first steps towards conquering the lucrative Asian market.

Less than 72 hours after Beckham held aloft his number 23 shirt for the soccer world to see, Madrid’s head of marketing, Jose Angel Sanchez, announced a deal with Asia Sports Development to promote club products in the Far East.