Dimitri Payet and Sadio Mane poster boys for soccer’s data revolution

The increasing importance of data analytics has been seen in the transfers of Raheem Sterling and Dimitri Payet, the Web Summit heard yesterday.

Roy Campbell of West Ham United explained how data helped the club take on French international Payet.

“He was signed because everybody agreed on the things that made him a good signing and data analytics was one of those things,” Campbell said.