Next manager must have the personality and CV to convince
There’s no getting away from it. David Moyes didn’t even have the medals to rival Tom Cleverley, let alone Rio Ferdinand. It matters. A squad are far likelier to believe in a manager — particularly if they suffer poor results at first — if he has a proven record of long-term success. Stand-out achievements also genuinely dazzle players as much as fans. You only have to look at the way Zlatan Ibrahimovic, of all people, is in awe of Jurgen Klopp.




