Gareth set to grow ‘Bale brand’

Gareth Bale’s career is set to soar on and off the pitch following the completion of his move to Real Madrid which is understood to be worth a world-record €100 million (£85. 3m).

Success on the field could quickly be followed by more off it with the 24-year-old already having much in place to build a “Bale brand”.

Most notably Bale hasalready trademarked an image of his “11 of Hearts” goal celebration.