Bayern take mantle as soccer’s biggest brand

European and German champions Bayern Munich have usurped Manchester United as the world’s biggest brand, according to the latest study from valuation agency, Brand Finance.

The annual study ranks the world’s biggest football clubs by their brand value and Bayern’s value for 2013 hit €668m, a €51m jump from last year.

That hike was enough to knock United off top spot with the Red Devils’ value dropping from €670m to €650m over the last 12 months.