Bet on trouble over ‘lucky’ pants

Denmark striker Nicklas Bendtner could be facing Uefa action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored in yesterday’s 3-2 defeat to Portugal.

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.

The move was part of an orchestrated marking campaign, with the bookmaker issuing a statement congratulating the Arsenal forward.