Bayern fans furious as ‘spectacular’ marketing stunt backfires

Bayern Munich claimed “a spectacular name” would be signing for the club yesterday, but provoked an angry response from their fans when it was found to be a marketing stunt.

The German club attempted to gain interest in their new marketing tool — an app — by creating a huge wave of speculation over who the new signing would be.

Fans were invited to log on and watch the deal unfurl on their official Facebook page, but were let down when general manager Christian Nerlinger revealed an envelope with the users’ own Facebook profile pictures on it. In addition, the users also saw their own name appear on the back of a Bayern Munich number eight shirt.