Bloc booking: Making the most of Eastern promise

TWO countries and eight cities will host Euro 2012.

Irish fans have already decided which country they would prefer. One is easy to get to, the other is not. Poland, host to Groups A and C, is already familiar to the weekend holiday maker, with well-developed air links from both Ryanair and Aer Lingus.

By comparison, Ukraine, host to Groups B and D, is not easily accessible. We don’t have a single direct air route.