Eircom international contract extends but league deal to end

EIRCOM are extending their sponsorship of Ireland’s international football teams but, as was widely predicted, will not be renewing their title sponsorship of the League of Ireland when the current contract ends in December.

The announcement was made at eircom’s new Dublin headquarters yesterday, at an event attended by senior international manager Giovanni Trapattoni.

The new deal will see the telecommunications company extend their sponsorship of international football through to 2010, with an option to renew thereafter. They will also maintain an involvement with the domestic game as the official communications partner of the League of Ireland but the league will no longer bear the company’s name next season.