‘Image’ key to English 2018 bid

ENGLAND need to improve their image around the world if they are to have any hope of winning the right to stage the2018 World Cup.

That is the view of the man who led South Africa’s successful bid for 2010.

Danny Jordaan, chief executive of South Africa’s bid and now of the 2010organising committee, believes the FA need to boost their presence at international footballing events.