Real outstrip Utd in battle of the buck

REAL MADRID president Florentino Perez says the Primera Liga giants will make €138m from marketing this year and will outstrip Manchester United as the most valuable brand label in world sport.

“Some years ago Manchester United were the best selling club in the world because of the simple fact that they had a marketing policy that was 10 years ahead of everyone else,” Perez said yesterday.

“This is no longer the case because right now there is nothing to match the global impact of the Real Madrid brand. We are the number one, not just in football, but in all sport.