Chelsea seeking international sponsorship deal

CHELSEA set their sights on a global marketing strategy yesterday as they started the search for a new multi-million pound shirt sponsorship deal.

The West London club announced they would not be renewing their existing deal with Emirates Airlines, which started in the 2000-01 season and is due to expire next summer.

While that deal was worth an estimated £4 million (€5.8m) a year, the club are hoping to significantly increase the income from their next sponsor.