Ticket prices could rise with World Cup model 'not working'

IRFU chief executive Kevin Potts on Thursday attributed an €18.4 million deficit to the World Cup.

NOT WORKING: Padraig Power, IRFU Chief Commercial Officer. Picutre: ©INPHO/Morgan Treacy

IRFU chief commercial officer Padraig Power has refused to rule out raising ticket prices for Ireland’s 2025 Six Nations home games as the national governing body looks to maximise revenues in the wake of an €18.4 million deficit for the accounting year to the end of July 2024.

IRFU chief executive Kevin Potts on Thursday attributed the deficit to the World Cup’s staging at the expense of the annual Autumn Nations Series as income fell to €79m and he said the forecast was a return to a break-even cash position for the current financial year.