Premier Sports deal will bring some clarity for rugby fans who can afford it

It was announced on Wednesday that for the next three years at least Premier Sports will be the lead broadcaster for the Champions Cup.

LEAD BROADCASTER: Premier Sports has sealed a three-year deal for Champions Cup rights. Picture: ©INPHO/Ryan Byrne

For those who are already accustomed to spending their hard-earned cash on TV subscriptions for their sporting fix, the switch of European club rugby from TNT Sports to Premier Sports announced on Wednesday will have been met with a shrug of the shoulders.

Premier Sports’ three-year deal to become the Ireland and UK broadcaster of both the Investec Champions Cup and EPCR Challenge Cup from this December changes little other than an extra click of the channel button on your remote control to watch the four proud provinces mix it with their French and English club rivals in a competition intrinsically linked to the Irish rugby experience.