Ulster Rugby announce Heineken deal

Ulster Rugby has announced that Heineken is to become its new pourage partner at Ravenhill.

Heineken have signed a substantial agreement for the next five seasons and which will see Heineken beer and Murphy’s’ stout poured from all bars at Ravenhill.

Ulster Rugby chief executive Shane Logan commented: "I’m delighted to welcome Heineken on board as a new sponsor of Ulster Rugby.

"Our new partnership represents a significant investment in Ulster Rugby’s future but equally, in Heineken, we’ve got a world brand which resonates well with our supporters as well as with what we’re trying to achieve here at Ulster Rugby and at Ravenhill."

Heineken marketing director Walter Drenth said: "In the course of our meetings with the team at Ulster Rugby we were impressed with their vision and ambition for the future, both for Ulster Rugby and the Ravenhill Stadium."