IRFU sign deal with Puma

The IRFU and Puma have agreed a new eight-year partnership deal, starting at the beginning of the season 2009-2010, that enables the leading sportlifestyle brand to become the official supplier and licensee of replica merchandise for Irish rugby.

Philip Browne, CEO, Irish Rugby Football Union said: “The IRFU is delighted to enter into this relationship with Puma, an organisation, we feel, that not only understands rugby supporters but also has a proven track record in the sport.