Magners extends sponsorship until 2011

Magners Irish Cider has announced today that it has extended its sponsorship of the Magners League for a further two years to the end of the season 2010-2011.

Magners Marketing Director Stephen Kent said: "Our relationship with Celtic Rugby has been productive and rewarding over the last three years and we are delighted to be extending our partnership.

The renewal comes at an exciting time for the league with Celtic Rugby confirming at the start of the season that a play-off structure will be introduced from 2009/10 onwards.

"Since the first year of sponsorship the stature of the Magners League has increased significantly; the next two seasons will mark a new stage in the development of the tournament, particularly with the introduction of season-ending playoffs and we are excited about the prospect of being involved in this process," Kent said.