Lansdowne naming rights to make millions

Naming rights for the new Lansdowne Road Stadium could earn the IRFU and FAI around €75m over 15 years, it emerged today.

Naming rights for the new Lansdowne Road Stadium could earn the IRFU and FAI around €75m over 15 years, it emerged today.

The famous stadium’s name is to be consigned to the history books with companies allowed to bid for the rights from next month, IRFU chief and stadium development committee chairman Philip Browne said.

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