Best brothers in Lucozade deal

Lucozade Sport have taken advantage of the apt names of Neil Best, Rory Best and Simon Best to strike a sponsorship deal with the three Ulster players.

They will join Munster's Ronan O'Gara and Peter Stringer in promoting the drink as brand ambassadors.

Ronan McClafferty, Lucozade Sport Brand Manager, announced the deal saying: "At Lucozade Sport, it is important for us to make sure that we back top local and international sportsmen and women and one way in which we do so is through individual and team sponsorships.

"Each of these three players has already proven themselves in club rugby, provincial rugby and on the international stage. They are well known to anyone who follows Ulster and Irish Rugby, so are the ideal ambassadors for our brand.

"As the only healthcare company in the Sports Drink market, we are fully committed not only to providing sportsmen and sportswomen with the best products possible, but also to ensuring that those involved in sport have the best possible nutritional information available to them as our association with organizations such as Coaching NI and our various sponsorships show," McClafferty concluded.