Heineken Cup announces TV deal

The Heineken Cup goes from strength to strength as the ERC announced a new four-year broadcast agreement with their long-standing French partners, France Televisions.

"France Televisions have been professional and ever present partners since the tournament was launched 10 years ago and this new commitment provides further evidence of the growing stature of the Heineken Cup across Europe," said ERC Chairman Jean-Pierre Lux.

"The French clubs have been integral to the success of our tournament and the quality and quantity of coverage provided by France Televisions since the tournament’s opening game has been exceptional.

"France Televisions commitment to European club rugby is second to none and we are delighted to have agreed this enhanced four-year partnership."

Derek McGrath, ERC chief executive added: “The increased value created for our partners and stakeholders, generated by this extended partnership and the greatly enhanced broadcast exposure, offers a wonderful platform for the continued growth in the stature and appeal of the Heineken Cup.”