Heineken refresh sponsor deal

Heineken today signed up as title sponsors of the European Cup for a further two years.

The fresh deal was announced by European Rugby Cup chairman Jean-Pierre Lux in Dublin on the eve of this season’s final between Perpignan and Toulouse at Lansdowne Road.

Heineken have been the solitary title sponsors since the competition began in 1996.

Tomorrow’s final is the first between two teams from the same country, guaranteeing a French winner after a six-year wait following Brive’s victory over Leicester.