Doug Howlett: ‘The haka honours what’s been before us, and also the opposition’

Culture is a word and a concept that gets bandied around with some abandon in modern sport.

Any coach or club worth a bean touches on it at some point in their evolution. Most tick the box and move on to more tangible objectives, failing to realise it is not something that cannot thrive on a page. Or on a blackboard.

Culture is lived every day, through every action and word, big and small.