Louise Galvin: When the dressing room door must be firmly shut

“And every demon wants his pound of flesh; but I like to keep some things to myself I like to keep my issues strong; It’s always darkest before the dawn” 

Turn on the television, open the newspaper, go online. Players are selling.

Sports stars are everywhere, their names attached to products and services for big brands. Sport has become one of the major revenue-generators and its greatest exponents have been thoroughly commercialised.