‘You’re there to help, but it’s a massive privilege as well’

Departing communications officer Peter Breen reflects on 10 great years at Leinster.

As he left Leinster Rugby, Peter Breen, outgoing communications manager with the province, got a text from one of the academy players: ah, the reign of terror is over.

“I’d have been hard enough on them in terms of how they used social media,” Breen laughs.