Aviva the model for Thomond

Munster Rugby want to sell the naming rights to Thomond Park but it won’t be an easy job

The timing and circumstances may not be ideal but the man who helped deliver more than €40m to IRFU coffers for the Lansdowne Road Stadium naming rights believes if anyone can pull off a similar deal for Thomond Park it is Munster Rugby.

A sensitive and unpalatable issue for many in Munster, the subject of selling Thomond Park’s naming rights has returned to the top of the province’s commercial agenda. The Branch announced this week they were starting a painstaking process to find a suitor having announced a projected deficit of €1m for the year ending June 30, 2012.