New ticketing policy a winner for IRFU
Irish rugby’s governing body rolled out the new system in the wake of a disastrous Autumn international series in November 2010, when Ireland played their first Test matches at the redeveloped Lansdowne Road stadium in front of swathes of empty seats.
The IRFU admitted it had got their policy wrong in only selling tickets in two-match bundles and that they had over-priced them, while the way in which clubs sold their allocations was also poorly operated.