Sonny Bill a big hit on the net

THE Sonny Bill Williams publicity machine was working hard during the Rugby World Cup — with the All Black topping player searches using Google during the tournament.

But it was Dan Carter’s groin that caused the biggest search spike throughout the six weeks of rugby — although Sonny Bill’s ‘ripped shirt’ incident achieved the most searches overall.

Sonny Bill image searches were also miles ahead of any other players during the tournament — but after the final Dan Carter was back on top.