Heineken remain cup sponsors

HEINEKEN are to remain title sponsors of rugby's European Cup. The drinks giant, whose existing deal ends in May, are to continue their association with the European Rugby Cup, with a formal announcement expected later today.

Heineken became the title sponsor to the new European Club tournament in 1996, and have forged one of the most successful associations in European sport so much so that the competition is referred to by the brand's name.

Car giant Fiat are expected to remain involved as an ancillary sponsor.