Jordan confident of securing Celtic League sponsor
With record attendances in Dublin, Belfast and Cardiff last weekend, Jordan believes such crowd figures reflects “the growing competitiveness and attractiveness of the league with teams now able to select their current internationals for most matches and to play them alongside world class players from other countries.”
He is adamant that the competition is becoming more and more attractive from a sponsorship perspective. “Many of the Celtic League matches that have taken place over this festive period have been as intense and as exciting as Heineken Cup matches can be.