Ladbrokes launch 'bet and watch'
At The Races and Ladbrokes have launched a live video stream service on the bookmakers’ website to allow customers to watch any ATR-broadcast race free once they have placed a minimum £5 (€7.30) bet.
The "bet and watch" service on Ladbrokes.com creates a pop-up video through which the live ATR broadcast is then streamed. It is activated two minutes before the start time of each race and lasts 10 minutes.
At The Races is also in talks with its various bookmaker partners who are keen to host a similar product.
