Chester gets Blue backing

Interactive bookmakers Blue Square have agreed to sponsor the Chester meeting on Saturday August 21 in a three-year deal.

Over £100,000 (€148,400) in prize money was handed out on the day last year, when in excess of 30,000 people turned out on the Roodee.

“We are delighted to be involved with Chester, whose management have bent over backwards to provide us with the framework for one of our ‘special’ sponsorship days,” said Pete Loveridge, marketing director of Blue Square.

“It’s a fantastic race card, with competitive racing and historically good fields. As for the crowd, we do have one or two ideas for adding to their enjoyment, which we will be discussing with Chester over the next few weeks.”

Richard Thomas, Chester’s managing director, added: “We are really looking forward to working with Blue Square, who have a big reputation for really supporting their sponsorships, with great ideas and strong marketing initiatives.

“You only have to look at what they have achieved with the Blue Square Shergar Cup to see how keen they are to support racing.”