Hector hired to put ‘racy’ back into racing

IRISH HORSE-RACING chiefs will pay TV funnyman Hector Ó hEochagáin €500,000 in a bid to woo a younger audience.

The new campaign, targeting prospective fans in their 20s, will bid to underline the leisure and social aspects of racing.

It will be launched next week to promote the Guineas Festival at the Curragh. The TV ad will be backed up by a significant regional radio advertising campaign.