New York Jets awarded rights to expand brand and activities in Ireland

The Jets can now look to engage Ireland ahead of the 2024 NFL Draft and through activities in the future with watch parties, community experiences, player visits, and event activations.

The New York Jets have been awarded rights to expand their brand and activities for Ireland as part of NFL’s ‘Global Markets Program.’ Pic credit: New York Jets.

The New York Jets have been awarded rights to expand their brand and activities for Ireland as part of NFL’s ‘Global Markets Program.’

The initiative launched by the National Football League in 2022 awards NFL clubs international marketing rights to build brand awareness and fandom internationally, through fan engagement, events, and commercial opportunities.