Super Bowl was the most-watched programme in US TV history

The game between the Kansas City Chiefs and the San Francisco 49ers averaged 123.4 million viewers across television and streaming platforms.

RECORD BREAKER: Kansas City Chiefs quarterback Patrick Mahomes celebrates after his side's victory in the Super Bowl. Picture: AP Photo/John Locher 

The longest Super Bowl game will also go down as the most-watched programme in U.S. television history.

According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.