It was a shameful NFL season but the show keeps on going

The season started with the Houston Texans reaching settlements with 30 women who accused former quarterback Deshaun Watson of sexual misconduct in massage appointments

SETTLEMENTS: Deshaun Watson of the Cleveland Browns celebrates. Pic: Jason Miller/Getty Images

Hype building is an essential requirement for any sport and the NFL has it down to a fine art. This week the Super Bowl takes centre stage. The United States retains an array of Broadway worthy cultural events but on Sunday there is only one show in town.

In order to elevate it every cog is cranked to the max. Since the Conference Championships’ conclusion, the publicity production line has been in overdrive. How much of it is by accident and to what extent is it design? It doesn’t really matter. The headline dominance is still the same.