The Pitch: The making of a €120m sports brand
The K Club in Kildare will host three of the next six Irish Opens, reaping media and PR exposure ‘north of €10m’. Matt Browne / SPORTSFILE
In the blink of an eye and with the signing of a lengthy hosting contract with the K Club - the Irish Open has gone from being a golf tournament which has sometimes struggled with certainty, into a confident €120m sports brand.
Such confidence will see sponsorship fees for the Horizon Irish Open more than double over the next six years, raising the commercial partnership valuation of the tournament to close to €50m, with up to €70m added through media and PR visibility.
