Natasha Jonas on Olympic memories, mothers in sport, pay equality and Katie Taylor
Natasha Jonas looks on during the Battle on the Mersey Super-Featherweight fight at Echo Arena in 2017. Picture: Nathan Stirk/Getty Images
It may be synonymous with the ‘sweet science’ moniker, but professional boxing has always embodied ‘Marketing 101’.
Like any business, its pillars of promotion are predicated on the product, the required level of salesmanship steered by that which is being sold.




